SEO is the process of optimizing a website’s on-page and off-page elements to ultimately improve its visibility in search results.

Utilizing SEO can benefit your company by enhancing your website’s presence, on search engines attracting visitors to your site and bringing in prospective clients for your business.

Optimising your website for search engines should be viewed as a regular effort, not a one time task. This is because search engine algorithms frequently change, impacting how your site ranks in search results.

Keywords refer to either a word or a group of words that individuals type into search engines when seeking information. They play a role in aiding search engines in grasping the content of your website and aligning it with users’ search inquiries.

Hiring a professional in SEO or working with an agency can be advantageous if you find yourself short on time, knowledge or tools to handle SEO independently. They offer expert advice. Execute plans to enhance your search engine rankings.

It’s crucial to keep your website’s content updated for SEO purposes. Try to incorporate content or refresh existing content every month to maintain the relevance and appeal of your website.

White hat SEO pertains to strategies for optimisation that adhere to search engine rules with an emphasis on delivering value to users. On the other hand black hat SEO entails tactics that breach guidelines like excessive use of keywords, cloaking and purchasing links.